Don't be a stranger. Be a Friend of Toms.

Strangers pay full price. Friends don't. Simple as that. Join Friends of Toms for exclusive savings on every direct booking.
Free to join, easy to save.*

In early where we can
On a dawn flight or an early train? Tell us and we'll try to have the room ready when you arrive, confirmed the day before.
Say where you'd rather be
Higher floor, quieter side, close to the lift, dog in tow — friends' requests get looked at first when we allocate rooms.
Straight to the front desk
Add a night, shift a date, ask about parking. You're messaging the team on King William Street, not a call centre.
A lower price on every room
Friends see a reduced nightly rate on all room types, kings through to interconnecting family rooms. Book through a third party and you pay the public price.

You join inside the booking, not before it

There's no sign-up page and no password to forget. Start looking for a stay and the friends' price is sitting next to the public one, waiting for a tick.

  • Arrival, departure, how many of you and whether the dog is coming. Nothing else needed yet.

  • Every available room lists the public rate and the friends' rate side by side, with the difference spelled out.

  • Choose the friends' rate, leave a name and an email, and you're a friend from that booking on. That's the whole thing.